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Grand Cru is defined as a wine of the most premium grade and of the vineyard which produces it. Factors such as terroir (soil quality) are taken into account when awarding a vineyard Grand Cru status. Grand Cru is the highest level of classification and only a handful of vineyards across the globe achieve this status.
There is a level below Grand Cru known as Premier Cru, these terms are used particulary in the classification of Champagnes. If you’re buying a wine or champagne with either Grand or Premier Cru status you can be sure you are buying only the best!